This is what happens when you don’t hire a professional copywriter

As I believe I’ve mentioned here before, I’m a freelance copywriter with many years of experience crafting professional writing.  Although the benefits of hiring a professional copywriter are well-documented, once in a while people try to do it themselves.  Usually what happens is they find that it’s not as easy at it looks, give up quickly, and hire a copywriter anyway.  Sometimes, though, amateur copy gets passed through anyway, which inevitably ends up resulting in embarrassment for all concerned.  Witness this otherwise fairly professional-looking Philadephia legal website: I don’t know for sure that they cheaped out on the copywriting end, but either way, whatever they did didn’t work out so well.  I just picture a police officer saying, “Thank god his injuries were only fatal.   He could have suffered serious injuries!”

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