This About.com piece contains some extremely basic, solid ground rules for musicians attempting to handle their own music press PR — occasionally to the degree that certain points might seem blatantly obvious (”Don’t be annoying”), but the common fatal flaw of the self-promoter is a complete lack of perspective. There are a couple of real groaner sentences in the piece that indicate the writer knows all too well the type of person most in need of her advice, particularly: “Stay professional in all emails and phone calls with the press, even if you don’t like what you’re hearing. You’ll get your revenge when you’re big and famous and they’re scrambling to get on the guest list for your show!” Anyone with half a lick of sense can see how ludicrous that second sentence is, but there are many, many musicians who are utterly convinced of that reality. All would do well to disabuse themselves of that notion (and all similarly delusional ideas) immediately.
For this reason, I’d generally advise skilled musicians who are inexperienced writers against attempting their own music copywriting, although the piece does contain links to some basic press release and bio templates for those who either want to give it shot or simply lack the resources to hire a proper music copywriter. In either case, having a professional music copywriter edit the work before release would be highly recommended (if not absolutely paramount) as well as significantly cheaper than hiring a copywriter to draft professional press release copy from scratch — probably less than half the cost.
